Two New Villa Projects in Pattaya: PYCHE & REKHA Villas Sales Launch
Two New Villa Projects Launch in Pattaya: PYCHE Villas and REKHA Villas
The developer behind Arom Jomtien and Arom Wongamat is back with two new launches in 2025 — PYCHE Villas and REKHA Villas. Both sit in Nong Pla Lai, a green pocket about 10 minutes from central Pattaya and 5 minutes from Sukhumvit Road. It’s quieter and more open than the beachfront, yet the sea is still only a 15-minute drive away.
Each project is small — just 40 villas — and follows the same idea: private homes with hotel-level service. Half of the land in each community is kept for parks, walking lanes and shared spots. The pitch is simple: live with hotel comforts, but not in a hotel.
Both developments are built for people who want to live in Thailand long term. They offer land, private pools, calm streets and managed services — an alternative to condos and city flats.
Nong Pla Lai: Green living inside the city
Nong Pla Lai has quietly become one of Pattaya’s best neighbourhoods for families and investors. It’s northeast of the centre, near Rugby International School, big golf clubs and the road to Bangkok and U-Tapao Airport. The area is calm and safe — no party bars, no tourist hotels — but it still has cafés, supermarkets and clinics within a 5–10 minute drive.
Where the beachfront has run out of space, Nong Pla Lai still has room for low-rise villa communities. Land prices here have been rising about 10–15% a year, and more foreign buyers are choosing this spot for privacy and long-term value.
Where the beachfront has run out of space, Nong Pla Lai still has room for low-rise villa communities. Land prices here have been rising about 10–15% a year, and more foreign buyers are choosing this spot for privacy and long-term value.
Project idea: nature, privacy and proper service
Both projects are gated communities with 24/7 security, perimeter CCTV and a single controlled entrance. On site you’ll find fitness rooms, pools, kids’ play areas, shaded alleys and small pavilions.
A management team handles landscaping, cleaning and repairs. There’s a concierge for transfers, car rental or rental management. In short: the “serviced villa” format — your own house, plus hotel-style help when you need it. This type of product has grown fast in Pattaya and Phuket — demand rose roughly 20% in two years.
A management team handles landscaping, cleaning and repairs. There’s a concierge for transfers, car rental or rental management. In short: the “serviced villa” format — your own house, plus hotel-style help when you need it. This type of product has grown fast in Pattaya and Phuket — demand rose roughly 20% in two years.
PYCHE Villas — calm, modern, practical
PYCHE Villas goes clean and modern: light façades, big glazing, open plans and straight lines. The brief was easy — more light, more air, more usable space.
• Villa area — 202–283 m²
• Plot size — 270–343 m²
• 4 bedrooms, 4–6 bathrooms
• Private pool, parking for two cars
Social areas sit on the ground floor; bedrooms are upstairs. High ceilings, open staircases and terraces link indoor life to the garden. Every villa has its own pool and private courtyard.
Price from 10.29 million THB (≈ USD 295,000). Reserve with 100,000 THB and use an 8-month 0% installment plan.
Shared facilities include a communal pool, gym, park and kids’ area — handy for families who want space under about USD 850,000.
• Villa area — 202–283 m²
• Plot size — 270–343 m²
• 4 bedrooms, 4–6 bathrooms
• Private pool, parking for two cars
Social areas sit on the ground floor; bedrooms are upstairs. High ceilings, open staircases and terraces link indoor life to the garden. Every villa has its own pool and private courtyard.
Price from 10.29 million THB (≈ USD 295,000). Reserve with 100,000 THB and use an 8-month 0% installment plan.
Shared facilities include a communal pool, gym, park and kids’ area — handy for families who want space under about USD 850,000.
REKHA Villas — classic looks, solid presence
REKHA Villas takes a different tone. Think classical proportions, arched windows and natural stone finishes — an understated, stately look adapted for tropical life.
• Villa area — 292–387 m²
• Plot size — 300–368 m²
• 4–5 bedrooms, 5–6 bathrooms
• Private pool, garden and double parking
These houses feel like small private estates: big entrance halls, generous kitchens and terraces overlooking your garden. Prices start at 16.15 million THB (≈ USD 463,000) with a 200,000 THB reservation and 10-month 0% installments.
On site: gym, yoga and boxing zones, library, children’s park and a covered lounge pavilion. REKHA is for buyers who want presence and space — full-time families or those after a comfortable second home.
• Villa area — 292–387 m²
• Plot size — 300–368 m²
• 4–5 bedrooms, 5–6 bathrooms
• Private pool, garden and double parking
These houses feel like small private estates: big entrance halls, generous kitchens and terraces overlooking your garden. Prices start at 16.15 million THB (≈ USD 463,000) with a 200,000 THB reservation and 10-month 0% installments.
On site: gym, yoga and boxing zones, library, children’s park and a covered lounge pavilion. REKHA is for buyers who want presence and space — full-time families or those after a comfortable second home.
Why act now
Pattaya’s villa market is moving quickly. A few years back, there were only a handful of premium options; now demand is outstripping supply. Knight Frank reports villa sales rose 18% in 2024, with rental yields around 8–10%.
Buying at presale still gives the best prices. Historically, completed homes often appreciate 25–40% from presale levels. Villas also rent well: a 300 m² house typically earns 100,000–150,000 THB/month (USD 2,700–4,100), and occupancy in high season is close to full.
Buying at presale still gives the best prices. Historically, completed homes often appreciate 25–40% from presale levels. Villas also rent well: a 300 m² house typically earns 100,000–150,000 THB/month (USD 2,700–4,100), and occupancy in high season is close to full.
Investment outlook
Nong Pla Lai sits about 15 minutes from Jomtien and Pratumnak, yet land costs are 2–3 times lower than beachfront plots. That gap creates room for strong capital growth.
As roads improve and the Eastern Economic Corridor (EEC) projects roll out — including better access to U-Tapao Airport — the area becomes more desirable. New schools, clinics and golf courses already support stable long-term rental demand.
At presale prices (roughly USD 295k–463k), these villas offer a rare mid-market entry into Pattaya’s premium segment. For the same money in Phuket or many European resorts you’d get much less — here you get a house, land and management included.
As roads improve and the Eastern Economic Corridor (EEC) projects roll out — including better access to U-Tapao Airport — the area becomes more desirable. New schools, clinics and golf courses already support stable long-term rental demand.
At presale prices (roughly USD 295k–463k), these villas offer a rare mid-market entry into Pattaya’s premium segment. For the same money in Phuket or many European resorts you’d get much less — here you get a house, land and management included.
Market perspective
Put simply: USD 295,000 will buy you an apartment in many coastal markets — in Pattaya it gets you a villa with garden and pool. Maintenance costs are lower than in Dubai or Cyprus, and rental income is steadier because Pattaya doesn’t really stop for a low season.
Who these projects suit
PYCHE Villas — for people who want clean, modern homes that work for everyday life. Great for young families, professionals and seasonal residents.
REKHA Villas — for those who want more space and a classic look. Good for full-time living, entertaining or long-term rentals.
Both projects attract international buyers who want privacy, service and a managed property that holds value.
REKHA Villas — for those who want more space and a classic look. Good for full-time living, entertaining or long-term rentals.
Both projects attract international buyers who want privacy, service and a managed property that holds value.
Looking ahead to 2030
Over the next decade, Pattaya will become better connected. New infrastructure — high-speed links to Bangkok, the expanding U-Tapao hub and EEC investments — will push demand for quality homes. CBRE forecasts 10–12% annual growth in property values through 2030, and villas in well-located districts should benefit most.
Final thoughts
PYCHE Villas — light, simple and made for family life.
REKHA Villas — classic, large and built to impress quietly.
Both come from a developer with a clear track record. If you want a private home with hotel-style service and real long-term potential, these launches are worth a look. Early buyers get the best layouts and prices.
REKHA Villas — classic, large and built to impress quietly.
Both come from a developer with a clear track record. If you want a private home with hotel-style service and real long-term potential, these launches are worth a look. Early buyers get the best layouts and prices.